Job Description
DESCRIPTION
Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.
The Amazon Business (AB) Acquisition team is seeking a smart, creative, and self-directed Sr Product Marketing Manager to lead our customer insights & campaign strategy. In this role, you will guide Marketers across multiple acquisition channels on how to understand and acquire prospective B2B customers by building capabilities in segmentation, targeting, and content personalization. You will own execution for one country - the US - and ensure counterparts in other regions are adopting best practices and methodologies to drive global consistency. The role requires innovative thinking, strong dive deep skills as well as customer and quality focus.
Our ideal candidate has technical expertise and demonstrated experience/success delivering results within multiple marketing channels, with strong communication skills, while working cross-functionally across multiple teams. The right candidate also has a high degree of ownership, with a roll up your sleeves attitude, being comfortable working in a fast-paced, high-pressure entrepreneurial environment. If you’re looking to join a dynamic, growing team, we want to speak to you!
Key job responsibilities
• Define the Amazon Business customer insights strategy to support acquisition of small business customers
• Define goals, priorities, and success metrics to deepen our understanding of our prospect base and improve conversion metrics through the marketing funnel
• Build, prioritize, and execute against an experiment roadmap to validate hypotheses and launch new marketing capabilities and content / campaign strategies
• Partner with marketers to translate insights and analysis to campaigns in production across multiple acquisition channels
• Work cross-functionality with a diverse set of Amazon teams including Marketing, Product, Tech, Retail, Sales, and Data Science to continuously evolve and refine our strategy
About the team
The Amazon Business Small Business team blends different backgrounds, tenure, and cultures. We embrace challenges and complex problems, aware of our big mission to empower smart buying for all small businesses by providing the best value and shopping experience. We strive to work smart, fueled by our collaborative spirit, where best practice sharing and willingness to help each other come natural. For new members, we invest heavily in training and coaching, to put everyone in a position to enjoy the work and be a successful Amazonian for the long-term.
BASIC QUALIFICATIONS
- 5+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience leading go-to-market for consumer software or hardware product launches
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Bachelor's degree
Job Tags
Full time,