Senior Marketing Specialist Job at Cencora, Pennsylvania

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  • Cencora
  • Pennsylvania

Job Description

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!

Job Details

Summary:

The Senior Marketing Specialist will act as the marketing support for Community Retail and Long-Term Care with a focus on Community Pharmacy Services. Through the ownership, activation, and management of marketing initiatives, this person will be responsible for developing marketing plans and supporting initiatives for Community Pharmacy Services program and offerings. This role requires an individual who is comfortable with both planning and hands-on implementation, with a balance of day-to-day execution, management, and optimization of channels and campaigns. This position will work under the direction of a senior marketing leader and will need to collaborate with a cross-functional marketing team to ideate, strategize, and plan omni-channel campaigns in support of strategic business goals and objectives related to the programs of Community Pharmacy Services, buying groups and sales. This position will be responsible for creating and maintaining content that drives awareness including collateral, newsletters, customer testimonials, digital messaging and more.



Primary Duties and Responsibilities:

  • Develop and execute on marketing plans to support Marketing objectives and Community Pharmacy Services initiatives

  • Partner with the campaign manager to determine how to leverage, apply, and optimize an omni-channel marketing approach to drive toward specific business outcomes

  • Understand the specific enterprise marketing goals and collaborate with other cross-functional marketing teams to develop messaging and content and support related goals (leads, impressions, changes in perception, etc.) to support the various Community Pharmacy Services programs, buying groups and sales

  • Work with various marketing teams to coordinate the planning and implementation of marketing campaigns, helping to achieve awareness, engagement, and adoption

  • Collaborate with digital marketing team to update and maintain websites, ensuring messaging, content, and branding alignment with the marketing strategy and SEO best practices

  • Manage customer channels to elevate brand recognition, showcase thought leadership, increase retention, and drive customer engagement

  • Leverage data and analytics to measure campaign results, assess against goals/KPIs, and adjust to drive maximum awareness and performance

  • Monitor and remain up to date on developments and changes that impact independent pharmacies and the industry as a whole

  • Support the planning and execution of ThoughtSpot, Cencora’s largest customer tradeshow

  • 10-15% travel

  • This is a fully Remote position

Required Skills and Qualifications:

  • Requires broad training in fields such as marketing, business administration, communications, sales, computer sciences or similar vocations generally obtained through completion of a four-year bachelor's degree program or equivalent combination of experience and education

  • Normally requires a minimum of four (4) years directly related and progressively responsible experience

  • Ability to communicate effectively both orally and in writing

  • Experience developing marketing/communications plans

  • Experience providing guidance/direction to others on the team and other partners

  • Strong interpersonal skills

  • Strong problem solving skills

  • Strong presentation skills

  • Strong organizational skills; attention to detail

  • Strong analytical skills

  • Advanced skills in Microsoft Word, Excel and PowerPoint

  • Some design skills such as basic photo editing and editing of pdf file formats

  • Experience working with industry suppliers and/or vendors/agencies

  • Editing and proofreading skills

  • Experience with social media tools

  • CRM experience such as salesforce.com preferred


What Cencora offers

We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave. To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more. For details, visit

Full time

Salary Range*

$74,000 - 105,820

  • This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York/Hawaii/Vermont/Minnesota/Massachusetts/Illinois State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.

Equal Employment Opportunity

Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law.

The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.

Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@cencora.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned

.

Affiliated Companies:

Affiliated Companies: AmerisourceBergen Services Corporation

Job Tags

Full time, Local area,

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