Job Description
DESCRIPTION
Interested in driving customer acquisition and engagement initiatives for Amazon Payments? We seek a high performing marketer who will thrive in a fast-paced environment, enjoy testing and scaling marketing campaigns, and can help shape successful lifecycle marketing strategies to help customers discover and use our products.
As a Product Marketing Manager for Amazon's rewards program 'Shop with Points', you will work closely with business and product stakeholders to build an annual plan and strategy and influence cross-functional and external stakeholders to achieve your goals. You will lead projects from end to end, partnering with a team of high caliber marketers, data scientists, designers, and product managers across our organization. You will think creatively to define your customer segments and deliver the right message, at the right time, in the right place to grow awareness, acquisition, and engagement for our payment products. You will be responsible for driving compliance with legal and regulatory requirements. You will be accountable for diving into the data and sharing the performance of your initiatives - course correcting and scaling to deliver results. You will share your results regularly with senior leaders and stakeholders across Amazon. You must be able to work at the strategic level, generating bold and innovative customer focused ideas and messaging, and at the tactical level, optimizing campaigns with merchandising tools, analyzing traffic data and solving problems.
The ideal candidate will be an experienced marketing manager who can manage difficult product marketing initiatives, execute flawlessly, and deliver independently. To be successful you’ll need to be an effective thought leader and a strong communicator who can earn trust with key stakeholders across multiple teams. You must have a strong grasp of business performance metrics with ability to deep dive in this area and use your findings to identify business opportunities and translate these into effective marketing strategy. If you are organized, analytical, and data driven, with an interest in independently owning your strategy and roadmap, this is a great role for you.
Key job responsibilities
- Lead initiatives end to end, working with cross functional teams – legal, finance, product, design, data science, and financial partners – to optimize, execute and deliver campaigns.
- Work with other marketers on the team to test and learn in new and existing marketing channels on Amazon.com.
- Create on-brand, best in class content, targeted to appropriate customer segments and effectively build acquisition and engagement campaigns for our payment products.
- Analyze the performance of campaigns, and share results with senior leaders and stakeholders.
- Manage initiatives with external financial partners, working backwards to ensure a streamlined execution and approval process to launch.
- Demonstrate high attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
Job Tags
Full time,