Job Description

Position : Marketing Manager

Working Schedule : 8a-5p EST

Salary Range :$3,000-$3,500 USD Monthly (the final salary will be determined by the candidate's level of experience and at the discretion of the client)

Job Summary:

We're seeking an ambitious and creative Marketing Manager to lead our multi-channel marketing efforts across both B2B and DTC verticals. You’ll be responsible for planning and executing data-driven campaigns, building brand awareness, and developing programs that convert. You'll be instrumental in scaling initiatives such as affiliate marketing, influencer partnerships, social content, and recipe-driven email campaigns.

Key Responsibilities:

• Strategy & Planning
  • Develop strategies and tactics to drive high-quality traffic across B2B and DTC channels
  • Own the marketing roadmap from ideation through to execution, in alignment with revenue and brand goals
• Campaign Execution
  • Launch and manage marketing campaigns across a variety of channels, including:
    • Organic social media (especially TikTok and Instagram)
    • Paid ads through external partners (e.g., Google Ads, Meta)
    • Content marketing (recipes, product education, lifestyle features)
    • Email newsletters and automated email flows
    • Influencer and affiliate partnerships under the Cambie Creators program
• Content Creation
  • Create or oversee production of engaging content (visual, written, video) for blogs, social media, and email
  • Develop and distribute recipes and product guides to boost engagement and conversion
• Partnerships
  • Build strategic relationships with influencers, creators, industry partners, media outlets, and agencies
  • Collaborate with external paid media partners to plan, brief, and evaluate paid advertising campaigns
• Measurement & Optimization
  • Track campaign performance using tools like Google Analytics, Meta Business Suite, Klaviyo, and GA4
  • Analyze data and use insights to improve marketing effectiveness
• Budgeting
  • Manage the marketing budget, ensuring efficient allocation across channels and partners
  • Forecast ROI and manage spend within pre-approved limits
• Creative Direction
  • Oversee brand consistency and approve marketing collateral including digital ads, website assets, and printed materials

Qualifications:

• 3+ years of proven experience in full-funnel marketing roles, ideally in CPG, food, DTC, or e-commerce sectors
• Background in the food & beverage industry
• Track record of developing and managing successful multi-channel campaigns
• Deep understanding of customer journey segmentation and lead nurturing
• Strong proficiency with:
  • Marketing analytics tools (Google Analytics, Klaviyo, GA4)
  • Social media platforms and organic growth strategies
• Experience collaborating with external partners or agencies for paid advertising
• Familiarity with influencer marketing, UGC, and affiliate platforms
• Creative eye for content and messaging with high attention to detail
• Data-literate and highly proficient in Excel/Sheets and reporting
• Bachelor's or Master’s in Marketing, Communications, Business, or a related field
  
   

Preferred Qualifications:

• Experience launching or managing TikTok campaigns (paid or organic)
• Experience with Shopify, Canva, and Adobe Suite

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