Marketing Manager - 38774362960 Job at Somewhere, Latin America

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  • Somewhere
  • Latin America

Job Description

Seeking LATAM-based candidates who are LATAM citizens. Only English CVs will be accepted.

 

Position : Marketing Manager

Working Schedule : 8a-5p EST

Salary Range :$3,000-$3,500 USD Monthly (the final salary will be determined by the candidate's level of experience and at the discretion of the client)

 

Job Summary:

We're seeking an ambitious and creative Marketing Manager to lead our multi-channel marketing efforts across both B2B and DTC verticals. You’ll be responsible for planning and executing data-driven campaigns, building brand awareness, and developing programs that convert. You'll be instrumental in scaling initiatives such as affiliate marketing, influencer partnerships, social content, and recipe-driven email campaigns.

 

Key Responsibilities:

  • Strategy & Planning
    • Develop strategies and tactics to drive high-quality traffic across B2B and DTC channels
    • Own the marketing roadmap from ideation through to execution, in alignment with revenue and brand goals
  • Campaign Execution
    • Launch and manage marketing campaigns across a variety of channels, including:
      • Organic social media (especially TikTok and Instagram)
      • Paid ads through external partners (e.g., Google Ads, Meta)
      • Content marketing (recipes, product education, lifestyle features)
      • Email newsletters and automated email flows
      • Influencer and affiliate partnerships under the Cambie Creators program
  • Content Creation
    • Create or oversee production of engaging content (visual, written, video) for blogs, social media, and email
    • Develop and distribute recipes and product guides to boost engagement and conversion
  • Partnerships
    • Build strategic relationships with influencers, creators, industry partners, media outlets, and agencies
    • Collaborate with external paid media partners to plan, brief, and evaluate paid advertising campaigns
  • Measurement & Optimization
    • Track campaign performance using tools like Google Analytics, Meta Business Suite, Klaviyo, and GA4
    • Analyze data and use insights to improve marketing effectiveness
  • Budgeting
    • Manage the marketing budget, ensuring efficient allocation across channels and partners
    • Forecast ROI and manage spend within pre-approved limits
  • Creative Direction
    • Oversee brand consistency and approve marketing collateral including digital ads, website assets, and printed materials

Qualifications:

  • 3+ years of proven experience in full-funnel marketing roles, ideally in CPG, food, DTC, or e-commerce sectors
  • Background in the food & beverage industry
  • Track record of developing and managing successful multi-channel campaigns
  • Deep understanding of customer journey segmentation and lead nurturing
  • Strong proficiency with:
    • Marketing analytics tools (Google Analytics, Klaviyo, GA4)
    • Social media platforms and organic growth strategies
  • Experience collaborating with external partners or agencies for paid advertising
  • Familiarity with influencer marketing, UGC, and affiliate platforms
  • Creative eye for content and messaging with high attention to detail
  • Data-literate and highly proficient in Excel/Sheets and reporting
  • Bachelor's or Master’s in Marketing, Communications, Business, or a related field

     

Preferred Qualifications:

  • Experience launching or managing TikTok campaigns (paid or organic)
  • Experience with Shopify, Canva, and Adobe Suite

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